Abstract:

As marketing teams scale their go-to-market strategies, understanding the role of a Digital Asset Management (DAM) system and how it fits into the broader marketing tech stack is critical. From new AI capabilities, and how they play into rights management, the constant addition of new creative tools, and the inclusion of new processes and integrations, how does DAM fit and evolve with your changing tech stack?  

Kristy Ramsammy, Digital Asset Management & Tools Operations Lead at Airbnb, explores the challenges and considerations involved in making these decisions, ensuring that your DAM continues to add value as your team evolves.