Healthcare and life sciences organizations face the challenge of managing vast amounts of digital assets while ensuring compliance with strict regulations such as HIPAA. From marketing materials to research data and training resources, the need for a centralized, secure, and efficient system is critical. This is where Orange Logic’s Intelligent DAM (Digital Asset Management) platform comes into play, offering tailored solutions for various teams within healthcare organizations.
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The Orange Logic Intelligent DAM system is designed to cater to the diverse needs of healthcare and life sciences organizations, providing a HIPAA compliant platform for the entire spectrum of teams, from marketing and fundraising to hospital administrators and surgeons. With Orange Logic, teams can keep their content siloed while facilitating seamless collaboration where needed. Here's how different teams can benefit:
Marketing Teams: Staying on Brand, Organization-Wide
For hospitals and healthcare providers, maintaining consistent and compliant marketing materials is paramount. Orange Logic's advanced permissioning system ensures that marketing teams have access to approved, legal, and rights-cleared assets for all promotional efforts. Key features include:
- Stock Photos: Access rights-cleared photos and videos quickly through integrations with Getty Images and Shutterstock, ensuring that marketing campaigns are on schedule even when original assets are unavailable.
- Videos: With built-in Media Asset Management (MAM) functionality, marketing teams can store, edit, and share video projects seamlessly. OrangeAI tools automate transcription, making footage searchable without manual tagging.
- Templates: Select branded templates for digital signage, brochures, and other marketing materials, incorporating location-specific information and pre-approved photos for a consistent brand experience.
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Training Teams: Capture, Share, Learn, Repeat
Training and education are integral parts of healthcare organizations, and Orange Logic's DAM tools facilitates the capture, organization, and sharing of procedural videos and photos for training purposes. Features include:
- Incorporating Procedural Videos: Surgeons can easily select photos or videos from surgical procedures to be incorporated into the DAM for training and learning purposes. OrangeAI tools enable automatic transcription, making videos searchable by voice prompts.
- Institutional Knowledge: Capture lectures and procedures and automatically transcribe them, preserving institutional knowledge and making it easily accessible for training purposes.
- Future Proof: As technology advances, the use of 3D models for training becomes more prevalent. Orange Logic's DAM platform supports the storage, viewing, markup, and approval of 3D models, ensuring that training materials are up-to-date and accessible.
Portals: Centralized Access to Important Assets
Orange Logic's DAM platform offers portals tailored to different needs within healthcare organizations, including:
- Press and Branding Portal: Centralize approved press materials and branding assets for easy access by authorized personnel, ensuring brand consistency across all communications.
- Fundraising Events: Organize assets for fundraising events, ensuring compliance with branding guidelines and facilitating collaboration between teams involved in event planning.
- Archives: Preserve historical records and documents securely for future reference and compliance purposes, streamlining access to critical information.
Compliance: Ensuring Data Security and Rights Clearance
Compliance with regulations such as HIPAA is paramount for healthcare organizations. Orange Logic's DAM software provides tools to ensure data security and rights clearance, including:
- Rights Clearance: Access rights-cleared assets through integrations with Shutterstock and Getty Images, ensuring compliance even when original assets are unavailable.
- Data Security: With HIPAA compliant features, Orange Logic’s cloud-based DAM software ensures that sensitive patient information is protected, reducing the risk of data breaches and penalties associated with non-compliance.
Benefits of Creating Compliant Marketing Materials
Creating compliant marketing materials not only ensures adherence to regulations but also brings several benefits:
- Protecting Patient Privacy: By using approved and rights-cleared assets, healthcare organizations avoid inadvertently sharing patient information, thus protecting patient privacy.
- Building Trust: Consistent and compliant marketing materials reinforce the organization's commitment to professionalism and integrity, building trust among patients and stakeholders.
- Avoiding Fines and Penalties: HIPAA violations can result in significant fines and penalties. In 2020, the HHS Office for Civil Rights settled 22 cases of HIPAA violations, resulting in fines totaling over $13 million. By using a HIPAA compliant DAM platform, organizations mitigate the risk of costly penalties.
In conclusion, Orange Logic’s Intelligent DAM software offers a comprehensive solution for healthcare and life sciences organizations, addressing the unique challenges of managing digital assets while ensuring compliance with regulations such as HIPAA. By providing centralized access, streamlined workflows, and robust security features, Orange Logic empowers organizations to enhance collaboration, streamline operations, and focus on delivering quality care and research.
