How Orange DAM Empowers Creatives and Helps Get to Market Faster

In the bustling world of creative teams, every second counts. The more time creatives can devote to actual creation, the more innovative and impactful their work becomes. For many organizations, this means going to market faster, which from a product standpoint means gaining a competitive edge by swiftly responding to market demands, launching new products ahead of competitors, and capturing market share more effectively. Yet, all too often, precious creative hours are squandered on mundane tasks like hunting for assets or making minor adjustments. This not only disrupts the creative flow, but also diminishes overall productivity. Enter Orange Logic's Orange DAM – a game-changer for creatives seeking to reclaim their time and focus on what they do best: creating.

The Cost of Context Switching

Before delving into the ways Orange DAM can revolutionize your creative workflow, let's address the elephant in the room: context switching. Studies have shown that each time individuals are pulled away from a project to attend to a different task, it takes time for them to refocus and regain their momentum. According to a study, "Task Interruption and Its Effects on Memory", published in the Journal of Experimental Psychology, it can take up  to 25 minutes to fully engage with their new task, and then just as long to return to their original task after an interruption. For creatives who thrive on deep concentration and uninterrupted flow, these disruptions can be particularly detrimental to their output and go to market timelines, and have a real impact on the cost of going to market as these interruptions are magnified over larger enterprise organizations.

• Streamlining Small Changes

One of the most significant time drains for creatives is dealing with minor changes to existing assets. Whether it's updating dates, addresses, or tweaking copy, these changes may seem trivial individually, but accumulate into a significant drain on your designer resources. Orange DAM alleviates this burden by empowering users to make these edits directly within the platform, eliminating the need to rely on, what is them, complex software like Adobe Photoshop. By bypassing the tedious process of creating tickets and waiting for revisions, creatives can stay focused on their primary projects, resulting in faster turnaround times and fewer interruptions and end-users can make small edits to layered images directly in Orange DAM.

• Simplifying Video Editing

  
  

In today's multimedia landscape, videos have become a cornerstone of visual communication. However, not everyone on the creative team may possess advanced video editing skills. Orange DAM addresses this challenge by offering intuitive video editing capabilities within the platform itself. Users can easily trim, reorder, and stitch together videos seamlessly, without the need for specialized software like Adobe Premiere. This democratization of video editing empowers creatives to produce compelling content efficiently, without being bogged down by technical barriers or needing to pull others off creating new video projects.

• Harnessing the Power of Templates

Consistency is key in branding, yet creating branded materials from scratch can be time-consuming and prone to errors. Orange DAM’s solution offers a template tool, allowing creatives to develop branded templates for various collateral such as brochures, web banners, and more. End-users can then easily customize these templates with their own copy, while selecting from pre-approved, rights-cleared images stored within the DAM. This not only ensures brand integrity but also expedites the creation process, enabling teams to generate a wide array of branded materials with minimal effort.

• Unlocking AI-Powered Personalization

  

Taking template-based creativity to the next level, Orange DAM's AI capabilities enable asset localization and personalization on a scale previously unimaginable. By leveraging data insights and GenAI technology, creatives can deliver custom content in bulk, tailored to different demographics, locations, and more. This groundbreaking feature not only enhances user engagement but also optimizes marketing efforts by delivering targeted messaging that resonates with specific audiences.

Learn more about OL's amazing AI templating capabilities in the 2024 Forrester DAM Wave.

• Reuse, Recycle, Remix 

The cost of coordinating and scheduling reshoots for minor changes can be a major setback for go to market plans. Empower your team to creatively reuse older images with Orange DAM’s Gen AI tools. Users can change backgrounds or make small changes to images such as adding chocolate chips to a granola bar, rather than scheduling a new photo shoot. Users can’t find something suitable for your purpose? use text prompts to have Orange DAM create a new image using Gen AI. Whether it's changing backgrounds or making subtle alterations to images, Orange DAM's AI-driven capabilities unlock a world of possibilities, enabling creatives to innovate by reusing or recycling older images for new campaigns with unparalleled speed and efficiency.

Conclusion

In today's fast-paced creative landscape, time is the most precious commodity. Orange Logic's Orange DAM emerges as a beacon of efficiency, empowering creatives to streamline their workflows, minimize interruptions, and focus on what truly matters – the art of creation. By simplifying tasks, democratizing tools, and harnessing the power of AI, Orange DAM not only saves time but also unlocks new realms of creativity, allowing teams to achieve more with less. Embrace Orange DAM, and watch your creative endeavors soar to new heights.

Schedule a call to learn more about how Orange Logic can help your creative teams!