OrangeAI: The Next Evolution in Digital Asset Management

In today's digital era, where rich media assets drive engagement and brand identity, the ability to manage, transform, authenticate, distribute, and analyze these assets is critical. At Orange Logic, we’ve been continuously evolving our approach to digital asset management (DAM) for over 20 years, and OrangeAI is the next step in that journey. It’s not just a feature—it’s a core component of our intelligent DAM platform for many years, allowing our users to enhance every aspect of their digital asset management strategy.

OrangeAI represents the next phase in our long-standing commitment to redefining DAM. Built on a foundation of flexibility and adaptability, it integrates cutting-edge AI technologies to optimize usability, ensure content authenticity, and offer unparalleled scale and choice through AI model integration. This evolution empowers our users to meet the ever-changing demands of their business and their customers' needs by leveraging the latest advancements in AI.

Revolutionizing Search and Usability

At the core of OrangeAI is our commitment to improving how our users interact with their digital assets. We’ve leveraged advanced AI and Natural Language Processing (NLP) to take asset search to new heights. With OrangeAI, searching for the right asset isn’t just faster—it’s smarter.

Today OrangeAI gives users the power to enrich metadata with relevant tags aligned at a granular level ensuring that the most relevant results for searches are returned in milliseconds. 

Our AI-driven search capabilities will be able to understand the context and intent behind queries, delivering results that are more relevant and precise. Whether the query is for a specific image in a vast library or to sort through millions of assets quickly, OrangeAI ensures users find exactly what they need, when they need it.

Our vision for AI goes beyond just helping with metadata tagging and search results to elevate the user experience. To further enhance usability, we’re developing a suite of tools, including AI-powered Assistant to guide users through the platform. It can answer questions about the latest releases, answer questions about asset performance, ability to deliver on campaigns and initiatives. It can help you identify areas to optimize content and surface new use cases. These tools will drive user adoption by providing real-time assistance, optimizing workflows, and ensuring that even the most complex tasks are streamlined. 

By understanding the unique context and goals of your organization, OrangeAI works to deliver information and the best rich media assets, ensuring that every piece of content meets your immediate requirements. 

A Platform Dedicated to AI Choice

In the rapidly evolving world of AI, one size does not fit all. We recognize that different organizations, users, and use cases have different needs, which is why OrangeAI is built on the principle of AI choice. We’ve integrated our platform with nearly 100 of Generative AI (GenAI) and other AI tools, and will guide you to the solutions that are most suited to your unique use cases. 

Currently, OrangeAI offers a powerful out-of-the-box AI solution that’s ready to meet your needs. But if you’ve already developed an AI model you love, or are using a model that is perfect for you and your team, OrangeAI will seamlessly integrate with your existing toolset. 

In the near future, we’ll introduce in platform recommendations for the best AI model tailored to your specific usage or industry, ensuring you always have the best option for the unique needs of your users. 

With AI technology and regulatory landscape evolving at a breakneck pace, being locked into a proprietary model could put you behind the competition. OrangeAI removes this lock-in and gives you the flexibility to integrate the best capabilities for your team. 

Whether it's transforming content, optimizing workflows, or driving innovation, OrangeAI connects you with the right solutions, allowing you to stay at the cutting edge and adapt as your business evolves.

Content Authenticity at Every Stage

As digital assets proliferate, so do the risks associated with their authenticity, compliance, and integrity. OrangeAI addresses these challenges head-on, offering robust tools to give you the confidence that your content remains pure and protected throughout its lifecycle.

From the moment an asset enters the DAM, OrangeAI adheres to C2PA (Coalition for Content Provenance and Authenticity) standards to confirm its authenticity, tracking the production chain so you can see how each asset was created and edited. Beyond C2PA, we’ve long supported cryptographic digital signatures and are committed to adapting as this technology advances. 

Additionally, we are planning on launching forensic watermarking as part of OrangeDAM to introduce more advanced methods that ensure content integrity. Finally, we are exploring blockchain technology to see how this can be incorporated for immutable provenance and protecting high-value assets in the future.

Our commitment to authenticity extends beyond the DAM, and we're already monitoring and tracking asset usage across the web through tools like Google to ensure that your content remains protected and compliant with all relevant regulations, now and in the future. 

With OrangeAI, you can trust that your digital assets are secure, authentic, and fully traceable at every stage of their asset lifecycle.

Enabling AI Model Training, Tuning, and Integration

In the age of AI, the ability to train and tune models is crucial to staying ahead. OrangeAI not only supports the integration of Large Language Models (LLMs) but will soon allow you to train and tune models tailored to your specific needs, with a focus on ensuring transparency and accountability throughout the process. 

We understand that training AI models can be complex, which is why we’re actively developing OrangeAI to simplify this process. Our platform will offer the tools and integrations needed to train and fine-tune AI models, ensuring they deliver the most relevant and accurate results for your users.

As we look to the future, OrangeAI is leading the way toward a truly autonomous DAM—one that makes intelligent decisions independently. From auto-personalizing workflows and in-platform user experiences to optimizing distribution strategies, OrangeAI frees DAM owners to focus on maximizing the DAM's value across the organization. This includes onboarding more teams, ensuring seamless integration with the organization's ecosystem, and more.

Whether you’re looking to develop custom models or integrate existing ones, OrangeAI offers the flexibility and simplicity you need to succeed. By connecting you with the right tools and resources, we empower you to harness the full potential of AI, driving innovation and efficiency across your digital asset management workflows.

The Future of Digital Asset Management is just getting started. 

With OrangeAI, we’re not just expanding the offering and capabilities of our platform—we’re moving to set a new standard for what’s possible in digital asset management. 

Over the coming weeks, we'll be sharing: 

• What’s on our AI roadmap 
• The strategy and guiding principles Orange Logic uses to build a responsible, human-centric intelligent DAM with AI at its core 
• Our vision for  how digital asset management and rich media are infused with AI tools

...and so much more.

As we continue to innovate, we’re also focused on minimizing the environmental impact of our technologies, including efforts to significantly reduce emissions in line with recognized environmental standards. 

At Orange Logic, we believe that technology should empower you to achieve more. With OrangeAI, we’re giving you the tools to do just that. We invite you to join us as we set out to redefine the future of digital asset management— let’s take this journey together.

Welcome to OrangeAI. The future of digital asset management is here.