Organization
GSK
Industry
Biopharmaceuticals
Headquarters
Brentford, UK
Global Brand Manager
Anna Morrison
GSK’s Challenge: Harnessing Data for Strategic Insights
Learn how GSK, a global biopharma leader, leveraged Orange Logic’s DAM platform to transform fragmented data into actionable insights—enabling teams to make smarter, data-driven decisions around marketing and content spend. By gaining visibility into asset performance, GSK optimized investments, eliminated inefficiencies, and saved €6 million annually.
GSK produces vast amounts of data across its corporate and commercial brands. However, without a centralized system to manage and interpret this information, teams struggled to connect insights. While some data was accessible, fragmented tools prevented them from seeing the full picture.
Lacking clear visibility into asset performance, content decision-making was often based on assumptions. Teams didn’t know which content engaged audiences or delivered ROI, leading to inefficiencies and missed opportunities.
To solve this, GSK needed a unified DAM solution to break down silos, simplify asset tracking, and enable data-driven investments. With Orange Logic’s DAM platform, they gained the clarity needed to optimize content strategies and drive measurable business impact.
