Abstract:

In this expert panel, leaders from AVP and Orange Logic will explore strategies for balancing preservation with discoverability, fostering collaboration across departments, and leveraging DAM solutions to maximize business impact.

Key Topics:

• How corporate archives can evolve from "static" repositories to active resources for marketing and creative teams
• Best practices for metadata, rights management and long-term digital preservation
• Using AI and automation to streamline archival workflows and enhance asset discoverability

Corporate archives have long preserved and safeguarded organizational history, ensuring valuable assets remain accessible for reference and research. Today, with the support of DAM systems, they are becoming even more powerful—evolving into dynamic resources that drive storytelling, creativity, and strategic growth. As organizations rethink how they manage and access historical and organizational assets, decisions around system architecture, metadata strategies, and AI-driven workflows are unlocking new opportunities for engagement and innovation. Join us to learn more.