Abstract:

Launching a DAM isn't just about flipping the switch—it’s about setting the foundation for long-term success. This session will walk you through Orange Logic’s proven launch strategy, built to reduce friction, maximize adoption, and drive value from day one. From coordinating go-live logistics to applying the ADKAR change management framework, you'll leave with practical steps to plan, execute, and scale your DAM launch across teams.

Key Takeaways:

• Understand why the “hard launch” matters and how first impressions shape long-term adoption.

• Learn how to build momentum using ADKAR: Awareness, Desire, Knowledge, Ability, and Reinforcement.

• See what training, support, and stakeholder coordination should look like in practice.

• Discover creative strategies to drive internal awareness and user engagement.

• Get access to checklists, templates, and tactics used by successful OrangeDAM clients.