- Evaluate agency effectiveness and efficiency with OrangeDAM's reporting tools.
- Analyze performance data linked to specific assets, campaigns, and workflows.
- Identify which agencies deliver the most impactful content.
- Leverage data-driven insights to make informed decisions about agency partnerships.
- Optimize content outcomes by using reporting to refine agency strategies.
Simplify Agency Collaboration and Management with DAM
Track, review, and collaborate on projects to get your best campaigns to market quickly with Orange Logic's DAM platform.
Streamlined Workflows for Seamless Collaboration
Effortlessly manage agency workflows with Orange Logic's advanced automation tools. Keep everyone aligned, from project kickoff to final delivery.
- End-to-End Workflow Automation: Automate every stage, from upload to distribution, reducing manual work and ensuring consistency.
- Real-Time Collaboration: Enable efficient communication between internal teams and agencies with asset annotations, threaded comments, creating a platform to centralize feedback. Mobile Access for On-the-Go Efficiency:
- Comprehensive Project Visibility: Gain a clear, real-time view of project status, asset progress, and team contributions, ensuring you stay on top of deadlines and deliverables.
- Detailed Reporting for Audits: Generate reports to track project performance, asset usage, and workflow efficiency.
Effortless Talent and Model Approvals
Orange Logic's Approval Workflows simplify approvals, saving time and streamlining decision-making when receiving large ingests for photo shoots.
- Flexible Ranking Systems: Use a customizable ranking system, including 1st, 2nd, and Kill selects, to fit your preferences.
- Autotag Model and Talent: Use advanced facial recognition technology to automatically identify models, verify talent, and assign rights based on preloaded contracts or rights created and managed in Orange DAM.
- Direct Link Approvals: No logins required—approvers can simply click a secure link and start selecting.
- Advanced Tools for Efficiency: Use keyboard shortcuts and rejection rate tracking to expedite approvals.
- Mobile Access for On-the-Go Reviews: Empower users to access and approve assets from their mobile devices anytime, anywhere.
Portals for Centralized Communication
Create dedicated portals to streamline collaboration with agencies while maintaining the necessary control and confidentiality. Empower your organization with tools to track, manage, and optimize agency interactions—all in one place.
- Siloed Agency Collaboration: Maintain strict confidentiality by keeping agencies completely siloed to maintain strict confidentiality. Prevent cross-visibility while ensuring seamless communication within individual agency portals.
- Clear Project Oversight: Monitor work and progress with a centralized dashboard for full visibility into all agency activities. Track approvals, monitor progress, and ensure alignment with project goals without disrupting agency workflows.
- Secure External Sharing: Share assets, folders, or collections securely with specific agencies using expirable links, permission controls, and user-specific watermarks. Ensure sensitive content is protected, track user activity, and retain full control over your assets.
- Asset Ownership and Task Tracking: Clearly define asset ownership, assign tasks to specific agencies or users, and monitor outstanding deliverables.
- Access to Brand Guidelines and Resources: Provide agencies with streamlined access to your brand guidelines, ensuring new partners are quickly onboarded and equipped with the resources they need for new brand-consistent content.
Organized Feedback and Annotation Tools
Accelerate feedback and prevent broken processes with intuitive markup and annotation tools designed to help agencies and organizations review and manage complex projects.
- Annotation and Threaded Comments: Make precise annotations on videos, images, 3D models and more, while maintaining a clear communication trail.
- Automated Feedback Notifications: Notify relevant parties automatically whenever comments or changes are made.
- Centralized Feedback Storage: Ensure all feedback is organized and easily accessible in one unified platform.
- Video Annotations: Add detailed feedback directly to video assets and allow editors to see annotations directly in Adobe Premier Pro, enabling clear and actionable communication.
Scaling for global needs
Scaling campaigns from the US to regional markets requires balancing global consistency with local relevance. OrangeDAM streamlines this process by serving as a centralized hub for assets, enabling regional agencies to customize content efficiently while maintaining brand integrity.
- Role-based approvals to ensure US teams sign off on regional adaptations.
- Notifications to keep teams on track with deadlines.
- Pre-set workflows designed for global-to-regional campaigns.
- Centralize campaign materials and automate processes to reduce the costs and time associated with recreating assets or managing fragmented workflows for each region.
Reporting & Insights
Gain valuable insights that enable companies to evaluate the effectiveness and efficiency of their agency partners.
