Archive & Brand Preservation: Safeguard and Celebrate Your Legacy
Preserve your brand's rich history while leveraging it to inspire creativity, enhance storytelling, and maintain consistency across campaigns with Orange Logic's DAM software.
Protect Your Legacy, Empower Your Future
Orange Logic’s DAM platform enables you to safeguard your brand’s history while turning it into a powerful tool for creativity, storytelling, and growth. With advanced DAM tools designed to preserve, organize, and showcase your archives, your brand’s heritage remains accessible, discoverable, and impactful.
With Orange Logic, you can:
- Preserve Brand Assets: Protect your historical materials with intelligent storage and preservation standards that ensure long-term accessibility and sustainability.
- Enhance Discoverability: Leverage AI-powered tools like automated metadata tagging, voice recognition, and video transcription to make archived content easy to find and use.
- Maintain Brand Consistency: Centralize guidelines, templates, and assets in branded portals, ensuring teams and partners always have access to approved materials.
- Inspire Creativity: Use your archives to fuel innovation, find inspiration for campaigns, and reinforce your brand’s core identity.
- Celebrate Milestones: Automatically track key dates and events to create campaigns around anniversaries, product launches, and other brand-defining moments.
- Engage Stakeholders: Share your brand’s story through immersive portals, interactive tools, and heritage showcases that inspire loyalty and pride.
Showcase, Share, and Preserve Your Brand’s Story
Keep your brand consistent, accessible, and inspiring with dedicated portals that centralize your brand’s guidelines, assets, and heritage. Whether introducing new hires, engaging stakeholders, or showcasing your brand’s history, Orange Logic’s portals deliver a powerful and immersive experience.
- A Single Source of Truth: Provide internal teams, agencies, and partners with a centralized hub for up-to-date brand guidelines, approved assets, and templates.
- Streamlined Updates: Instantly update brand guidelines or resources to reflect evolving standards, new campaigns, or rebrands, keeping everyone aligned and informed.
- Interactive Storytelling: Guide users through a visual and narrative journey of your brand’s milestones, values, and achievements. Create rich, immersive experiences that celebrate your brand’s evolution.
- Custom Branded Experiences: Use branded portals and custom pages to provide context around collections or events.
- Inspire Innovation: Leverage your heritage to inspire new creative campaigns, product launches, and ideas. Use past successes to reinforce your brand’s identity and core values.
- Define Anniversaries and Milestones: Use metadata tags to track significant events—like product launches, brand anniversaries, or major achievements—and receive automatic notifications of approaching milestones to plan events, relaunch products, or create campaigns that celebrate and amplify these key dates.
Intelligent Storage for Cost Efficiency
Optimize storage solutions with Orange Logic’s DAM solution to preserve assets and reduce costs, ensuring your archives remain searchable, accessible, and sustainable.
- Automated Asset Routing: Automatically move assets to cost-effective storage tiers when usage rights expire or assets are archived.
- Preservation Standards: Protect assets from digital decay with systems designed to safeguard files over the long term.
Watermark Archived Assets: Easily identify which assets are no longer rights-cleared or approved for use, ensuring compliance and preventing misuse. - Request Download Workflows: Allow users to request access to archived assets through customizable workflows that can bring selected assets back into approved collections for a set period of time.
- Deduplication Checks: Ensure your collection remains clean and efficient by automatically identifying and eliminating duplicate assets.
Relationship Management and Metadata Inheritance
Orange Logic’s DAM platform unlocks the full potential of your archive with advanced tools that enhance search, discovery, and organization. By building smarter connections between assets, automating metadata workflows, and incorporating rights management.
- Compound Object Handling: Define relationships between assets by stacking, associating, or providing contextual information about why objects are related. Give your team a clear picture of how related assets contribute to your brand’s story.
- Metadata Inheritance: Automatically associate detailed metadata tags with assets based on their relationships or values assigned, increasing findability while reducing the burden of manual tagging.
- Folder-Based Association: Automatically apply metadata, permissions, or workflow triggers based on the folders or collections where assets are stored.
- Hierarchical Folders for Intuitive Browsing: Create logical, structured folder hierarchies that make it easy to browse collections intuitively.
- DRM and Rights Management: Associate all applicable rights information with archived assets, ensuring only rights-cleared, approved content is used in campaigns or creative projects, safeguarding against misuse.
AI Tools for Archival Excellence
Orange Logic’s AI tools transform your archives from static collections into dynamic, accessible resources that spark creativity and streamline discovery.
- Facial Recognition: Automatically detect key individuals in videos and photos, adding critical metadata for better searchability. Identify corporate leaders, notable speakers, or recurring talent quickly and accurately.
- Automatically Transcribe Videos: Automatically transcribe corporate leadership videos or presentations, enabling you to search for exact moments and tag speakers using voice recognition. This makes it easy to locate specific points in speeches, meetings, or internal communications.
- AI-Driven Search Term Enrichment: Use AI to add additional search terms based on your custom taxonomy, increasing findability while significantly reducing manual tagging time.
- NLP Search: Allow new and experienced users alike to find inspiration in your collection without needing to understand your taxonomy. With Natural Language Processing (NLP), users can conduct conversational searches like “Show me vintage product launch campaign ideas” and get detailed, fast results.
- GenAI for Creative Inspiration: Use Generative AI tools to mock up campaign concepts for upcoming milestones, product anniversaries, or events. Leverage your archive as a creative resource to visualize and plan future projects.
- Visual Search for Inspiration: Launch new searches based on images you’ve already found.
- OCR for Document Accessibility: Unlock the full potential of your document archives with Optical Character Recognition (OCR) technology. Digitize and index text from scanned documents, including older historical files, to make them searchable and accessible.
Modern Viewing of Archived Assets
Orange Logic’s DAM platform brings your historic print materials and physical objects to life with advanced tools that transform how users interact with your brand's legacy. From digitized brochures to 3D models of artifacts, Orange Logic ensures your archives are engaging, accessible, and preserved for future generations.
- Complex Relationships Between Objects: Create intelligent relationships between digitized components, such as the individual pages of a brochure. Users can easily see the stacked and associated pages under the parent cover image, ensuring a clear, contextual understanding of the archive's structure.
- Interactive Book Reader UI: Flip through digitized historic books, brochures, catalogs, and pamphlets with a user-friendly, book-style viewer. Enhance accessibility and usability by making archived documents searchable, enabling teams to quickly find specific content for research or campaign inspiration on specific pages.
- 3D Models and Photogrammetry Files: Capture historic objects as 3D models or photogrammetry files, enabling users to interact with them virtually within the DAM, while the physical artifacts remain safely stored, tracked, and accounted for.
Project Management meets Archive Management
Stay organized and monitor the progress of digitizing your archival preservation efforts.
- Define Your Collections: Identify and organize what needs to be digitized from your archives and track it with placeholder assets, ensuring no valuable content is overlooked.
- Track Digitization Projects: Monitor the status of ongoing digitization efforts, track milestones, and ensure your team stays on schedule.
- Shipping and Location Tracking: Track the location, shipping details, and status of physical assets being sent to museums, openings, or promotional events. Maintain visibility into where pieces of your collection are at any moment, ensuring timely returns and safe handling.