Transform Your Creative Process with Seamless Content Generation and Distribution

Create, approve, and distribute all digital assets from the Orange DAM platform.

 

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Increase your speed, accelerate your market performance

Unify your creative processes and deliver content faster with a centralized approach to creative operations (link to creative ops page). By uniting teams and tools in one platform, you ensure consistency, legal compliance, and seamless collaboration every step of the way.

  • Comprehensive Asset Organization: Simplify workflows by keeping all work-in-progress (WIP) and finalized assets in one place, eliminating silos and reducing inefficiencies.
  • Version Control: Gain full visibility over every asset’s journey with detailed version histories, making edits clear and preventing duplication.
  • Digital Rights Management (DRM): Protect your assets with automated usage restrictions to ensure legal compliance at every stage of the content lifecycle.

  • Optimized Delivery: Distribute content in the proper size and format for various channels or with a Content Delivery Network (CDN) for global reach and hyper availability.

Remove complexity through seamless connectors

Orange Logic's marketplace of integrations allows teams to seamlessly connect with the creative tools your team needs, allowing them to focus on creating, not managing files or tedious processes.

  • Seamless Creative Tool Integration: Work directly in platforms like Adobe Creative Suite and Figma, allowing creative teams to stay to access approved assets within their preferred creative tools without disruption.
  • Automatic Asset Syncing: Ensure WIP and finalized assets are automatically synced and stored in the DAM, maintaining it as the system of record.
  • Automate Workflows: Eliminate repetitive tasks like file uploads, metadata tagging, and asset distribution through intelligent automation, freeing your team to focus on creative work.
  • Distribution Channel Integration and Tracking: Connect directly to various distribution channels, tracking when and where they’re used. Maintain compliance by easily identifying and removing content when rights change or expire.
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GenAI for Creative Mockups and Asset Repurposing

Supercharge your creative workflows with GenAI seamlessly integrated into your Digital Asset Management (DAM) platform.

  • Rapid Mockups: Instantly generate creative concepts and visualizations from simple prompts, speeding up brainstorming sessions and reducing the time between ideation and execution.
  • Asset Repurposing: Transform existing assets into fresh, tailored content for new campaigns or formats, extending the value of your creative investments while saving time and resources.
  • DRM Compliance: Maintain control and transparency by tracking the origins and usage rights of AI-generated assets, ensuring proper attribution and safeguarding against potential rights violations.
  • On-Brand Customization: Train GenAI using your DAM’s library of assets, ensuring all outputs align perfectly with your brand’s tone, guidelines, and aesthetic.

Standardize Templates and Create Content at Scale

Effortlessly scale campaigns across demographics while maintaining brand consistency with Orange DAM’s powerful template tools and AI-driven customization capabilities.

  • Customizable Templates: Leverage pre-approved templates to produce localized, on-brand content tailored to specific market demographics, locations, and audiences.
  • Brand Integrity: Lock essential design elements—such as colors, logos, and fonts—while allowing flexibility for localized customizations, ensuring a consistent brand identity across all materials.
  • Streamlined Approvals: Automate review and approval workflows to ensure localized materials are compliant and ready for distribution in record time.
  • Web-to-Print Functionality: Enable users to customize, print, and ship materials directly from the DAM, simplifying the end-to-end process.
  • Dynamic Updates: Automatically deactivate and archive outdated templates once campaigns end, ensuring teams always work with the most current, rights-cleared assets.
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In-app Tools for Asset Creation and Repurposing

Unlock new possibilities by repurposing existing assets and integrating stock resources, all within Orange DAM’s powerful in-app tools. 

  • Flexible Asset Repurposing: Edit layered images and trim or stitch videos together directly in the DAM to create new assets from existing content. Quickly adapt assets for new campaigns, formats, or audiences without external tools.
  • AI-Enhanced Creativity: Leverage AI to reimagine assets by swapping backgrounds, altering product details, or generating variations—all while staying within the DAM.
  • Quick Access to Stock Libraries: Seamlessly search and incorporate stock images and videos directly into your projects. Combine stock resources with existing assets to seed new campaigns or fill creative gaps effortlessly.

  • License and Rights Management: Track stock asset usage and associated licenses automatically to ensure compliance, reducing risk while simplifying the creative process.

Custom Portals for Secure Content Delivery

Orange DAM’s hyper-configurable portals empower you to create tailored, secure spaces for every stakeholder, streamlining workflows and enhancing collaboration across teams, clients, and external partners.

  • Tailored Portals for Unique Audiences: Design portals with specific functionalities and permissions for different needs, such as clients, external agencies, press teams, or fundraising efforts. 
  • Speed Up Review and Approval: Use portals to centralize and accelerate the review process with clients. Provide a dedicated space for stakeholders to view, comment on, and approve assets, reducing back-and-forth emails and keeping projects on track.
  • Secure Content Sharing: Protect sensitive projects with granular permissions and access controls. 
  • Enhanced User Experience: Provide stakeholders with a unique, intuitive interface to interact with your content. Customizable branding options ensure each portal reflects your organization’s identity while creating a polished experience.
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Global Availability, Instant Delivery With CDN

Orange DAM’s CDN integration guarantees your content is accessible, fast, optimized and secure—no matter where in the world your teams or audiences are.

  • Global Content Delivery: Provide fast, reliable access to assets anywhere in the world through integrated CDN capabilities. 
  • Collaboration Across Borders: Empower worldwide teams to collaborate seamlessly with quick access to shared assets, enabling real-time edits, updates, and feedback across time zones.
  • Scalable Multi-Channel Distribution: Effortlessly supports large-scale global campaigns by distributing content to various channels—including websites, social platforms, and localized campaigns—without lag, downtime, or performance issues.
  • Data Security and Compliance: Deliver content securely through encrypted connections and adherence to global data privacy standards. Protect sensitive assets while maintaining compliance with regional regulations like GDPR.

Effortless Multi-Channel Distribution

With Orange DAM’s multi-channel distribution capabilities, you can streamline publishing across platforms, maximize reach, and adapt to emerging trends in real-time—all while maintaining a consistent brand voice.

  • Omnichannel Agility: Automatically tailor assets to meet platform-specific requirements, such as aspect ratios, resolutions, and file formats for platforms like YouTube, Instagram, X, and Brightcove. This ensures your content always looks its best, no matter where it’s viewed.

  • Centralized Publishing: Manage all your distribution efforts from a single, unified platform. Eliminate the need to juggle multiple tools and streamline workflows to make publishing seamless and efficient.

  • Performance Tracking: Gain actionable insights into how assets perform across different channels. Understand what’s driving engagement, conversions, or sales, and use this data to refine your future campaigns and improve ROI.

  • Data-Driven Campaign Adjustments: Use DAM analytics to quickly identify trends and capitalize on them before they fade. With insights into which assets are resonating, pivot your marketing efforts to amplify successful content while sunsetting underperforming ones.

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