Elevate your Creative Operations with Orange Logic's DAM platform
Accelerate your creative process with a DAM solution that streamlines project management, approvals, and asset organization while leveraging advanced AI to help achieve your organization’s goals.
Transform Your Creative Operations with a DAM Engine
Implementing a DAM that seamlessly integrates with your tech stack elevates its value far beyond being a single source of truth for your assets. It becomes the backbone of your creative operations, connecting to your preferred tools, automating workflows, publishing and tracking results, and providing enhanced visibility into projects.
- Connect with creative tools: Integrate with Adobe Creative Suite, Figma, and other design platforms your team relies on for a unified workflow.
- Enhance project management: Ensure projects are delivered on time and under budget by tracking progress, managing timelines, and allocate resources effectively.
- Automate review and approval workflows: Streamline the vetting process to bring the best deliverables to market faster.
- Deliver finalized assets to multiple platforms - Distribute content in the proper size and format directly to YouTube, Brightcove, Instagram, X, and more with ease.
Unlock Creative Operations Workflows
Unify all your creative assets to unlock seamless creative collaboration and workflow efficiency across your organization. Empowering your team with DAM tools that enable the review, annotation, and approval of all creative content from one platform.
- Eliminate Silos: Centralize all assets, including large format videos, digital art, banners, photos, and 3D designs, in a single platform.
- Seamless Collaboration: Allow multiple users to review, annotate and comment on assets within the same environment, regardless of asset type.
- Effortless Approvals: Use powerful approval tools to quickly make selects, set acceptance rates, and approve large quantities of assets from shoots.
- Enhanced Workflow: Automate task assignments and review tasks, ensuring all projects stay on track.
- Integrated Editing: Edit, trim, and produce videos alongside layered photo editing, all within the platform. This all-in-one capability enables faster turnarounds and streamlines workflows.
Track, Monitor, and Produce
Orange DAM integrates robust project management capabilities directly into the platform, giving teams a centralized hub to track progress, monitor and adjust tasks, and finalize assets ahead of schedule.
Key Features:
- Centralized Workflow Management: Bring all project-related tasks, assets, and communications into a single platform, eliminating the need to switch between platforms.
- Real-Time Project Tracking: Monitor the status of ongoing projects with dashboards and tools that provide up-to-date visibility into progress, bottlenecks, and upcoming deadlines.
- Collaborative Task Assignments: Assign tasks to team members, set priorities, and ensure accountability, all within the context of the project.
- Progress Insights and Reporting: Access detailed reports on project timelines, team contributions, and task completion rates, helping to identify areas for improvement.
Creative Search Capabilities for Creative Teams
Orange DAM transforms how you find and manage your assets with advanced search functionalities powered by cutting-edge AI and natural language processing to help locate the best assets quickly and efficiently.
Key Features:
- Natural Language Processing (NLP): Make searches more intuitive and efficient by using everyday language to locate assets, removing the need for complex queries.
- Keyword Search in Videos: Use auto-transcription to search for specific keywords within video content, paired with timecodes to pinpoint exact moments.
- Facial and voice Recognition for Talent and Models: Search for assets featuring specific models or talent using advanced facial or voice recognition technology, ensuring precise results.
- Logo Detection and Rights Management: Leverage AI to search for logos within assets, helping ensure compliance with usage rights and brand guidelines.
Supercharge WIP DAM
Orange DAM takes Work-in-Progress (WIP) to the next level by seamlessly connecting with your creative tools and ensuring complete visibility into every stage of the content lifecycle.
Key Features:
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A Marketplace of Connectors: Search Orange Logic’s marketplace for connectors designed to connect seamlessly with the tools you rely on.
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Version Control for Creative Assets: Track every iteration of an asset, maintaining a clear history of changes and making it easy to see the differences revert or reference previous versions during the creative process.
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Asset Relationships: Relate assets to campaigns, talent and model rights, or other pieces of content to ensure compliance and proper usage.
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Rights Management in Action: Automatically restrict or flag assets based on rights expiration or usage limitations.
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Automated Workflows: Implement automated workflows to optimize asset lifecycle management, such as automatically moving assets to cost-effective archival or cold storage once their usage rights have expired.
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Accelerate Collaboration with External Agencies: Speed up work, collaboration, and approvals when working with external creative agencies. One client achieved a 50% efficiency increase in content distribution while collaborating with external partners by streamlining processes and driving faster results.
Easily Share and Restrict
Orange DAM allows for effective access management and ensures that the right people have access to the right assets at the right time, while protecting sensitive or high-value content.
Key Features:
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Rights-Approved Asset Access: Utilize model and talent rights management alongside advanced DRM tools to ensure users can only access approved assets in new campaigns.
- Conditional Access and Download Requests: In some cases, allow users to view restricted assets and submit a form to request access. This enables admins to evaluate the request and potentially extend or renew rights for a specific campaign. Learn more about Form Builder
- Configurable Portals for Specific Use Cases: Set up portals tailored to different groups, such as clients reviewing and approving projects or agencies collaborating on campaigns, to provide controlled and personalized access experiences.
- Automated Notifications for Approvals: Alert selected users or groups immediately when access or download requests are submitted, expediting the approval process.
- Dynamic Watermarking for Rights Enforcement: Protect assets with watermarks that include real-time user login credentials, ensuring traceability and discouraging unauthorized distribution.
Get a 360° View of Your Content and Its Impact
Orange DAM provides powerful tools to help you see the full lifecycle of your assets, including how they’re used, where they’re featured, and the campaigns they drive.
Key Features:
- Comprehensive Asset Insights: Track every touchpoint of your assets, including where they’ve been used, their involvement in campaigns, and their complete review and approval history.
- Campaign Engagement Visibility: Understand how assets are utilized across different campaigns, who accessed them, when, and for what purpose, giving you clear insights into their impact.
- Rights Compliance Monitoring: Track assets even outside the DAM to monitor usage, ensure continued compliance with rights agreements, and notify relevant stakeholders if rights have changed.
- Optimized Asset Distribution: Automatically transcode assets based on the requirements of specific distribution channels, ensuring compatibility and optimal quality for each platform.
- Dynamic Dashboards: Build and export personalized dashboards that visually represent an asset’s lifecycle, showcasing campaign involvement, approvals, and performance trends.