Reports and Insights: Unlock the Power of Data with Your DAM Platform
Turn your Digital Asset Management (DAM) platform into a strategic hub for reporting, analysis, and optimization.
Optimize Content with Data-Driven Insights
Gain deeper insights into your content and use that data to fuel smarter creative strategies. Understand what to produce in-house, outsource to agencies, purchase from stock sites, or repurpose from your existing library—improving content quality while reducing overhead costs.
Key Features and Benefits:
- Campaign Performance Analytics: Track campaign success by identifying which assets resonate with your audience and which go unnoticed. Use these insights to guide future content creation, prioritize impactful assets, and make informed decisions on rights renewals.
- Content Strategy Optimization: Leverage data from custom download forms to track ROI, understand who is using assets, and see where they’re being published, while still tracking rights.
- Customizable Asset Views: Visualize assets in views that align with your workflows, including kanban boards for process tracking, list views for detailed summaries, and calendar views to align assets with campaign schedules and timelines.
Take Inventory of Your Digital Collection
The Orange Logic platform ensures your assets are optimized for efficiency and protected for the long haul, regardless of where they fall in their lifecycle. From creation to archive, our platform provides the tools needed to manage, preserve, and future-proof your content with ease.
Key Features and Benefits:
- Comprehensive Asset Visibility: Gain a complete view of your content with advanced search, filtering, and metadata tools to quickly identify what assets you have, how they are being used, or any gaps in your collection.
- Duplicate Asset Management: Automatically detect and eliminate duplicate assets to keep your library clean, organized, and free of search clutter.
- Intelligent Storage Monitoring and Organization: Monitor asset usage and seamlessly move low-use files to cold storage or backups while maintaining easy access and system performance.
- Digital Preservation: Protect your assets for the future by running fixity checks to verify file integrity and prevent degradation over time.
- Protect File Formats: Stay ahead of technology shifts by keeping your digital assets in up-to-date formats, ensuring continued accessibility.
- Search Logs: Gain insights into how users are searching for content. Identify the most popular search terms, understand user behavior, and uncover searches that yield no results. This information helps you optimize metadata, improve search relevance, and ensure users can quickly find the assets they need.
Enhance Compliance and Security with Robust Reporting
Protect your assets and ensure they meet regulatory and licensing requirements throughout their lifecycle, no matter your industry or location in the world.
- Detailed DRM Reports: Monitor rights usage and track downloads to ensure compliance with licensing terms—even after assets are downloaded.
- Generative AI (GenAI) Compliance: Review seed assets used in AI outputs to confirm proper licensing and rights usage, preventing downstream compliance issues.
- Enterprise-Grade Security: Safeguard your digital assets with world-class security protocols. Trusted by healthcare, finance, and global enterprises, our DAM ensures compliance with GDPR, HIPAA, and FINRA regulations.
- Audit Trails: Generate detailed audit logs to track asset interactions and provide transparency in every action in the DAM for regulatory reviews.
- API Logs: Get insights into the types of calls, execution time and other useful data to enhance operational efficiency, ensure robust performance, and make informed decisions.
Manage Relationships and Context Between Assets
Orange Logic provides a holistic view of your assets, showing how they connect, interact, and contribute to larger campaigns or projects to help your teams work smarter, repurpose content effectively, and align assets with broader business goals.
Key Features and benefits:
- Compound Object Handling: Maintain asset context by understanding relationships between parent assets, stacked files, and related content.
- Asset Relationships in Campaigns: Visualize how assets are grouped and used in campaigns, helping teams repurpose content with full contextual understanding.
- Metadata-Driven Insights: Use metadata to uncover connections or context between assets, streamline tagging, and ensure alignment with organizational taxonomies for better discoverability.
Expand Reporting with Seamless Integrations
Unlock new possibilities by connecting your DAM to analytics platforms and reporting tools, transforming how you gather, interpret, and act on data.
- Enterprise Analytics Integration: Integrate your DAM with leading analytics platforms like Google Analytics to visualize asset performance, ROI, and user engagement across campaigns and channels.
- Cross-System Reporting: Leverage powerful integrations with project management, creative, and marketing tools to create unified reports.
- Actionable Insights with AI: Enrich your reports with AI-powered analytics, enabling detailed tracking of asset usage patterns, predictive performance analysis, and real-time compliance monitoring. Integrate machine learning tools like Amazon Rekognition or Google Vision AI to automate metadata enrichment and streamline advanced reporting.
- Unified View: Leverage tools like PowerBI and Tableau to connect data from your DAM with other marketing data for a unified view of asset performance and marketing impact. This integration empowers teams to measure ROI, optimize asset creation, and enhance overall marketing effectiveness.
Learn How to Unlock the True Potential of Your DAM with Actionable Insights
Transform your DAM into a strategic powerhouse that drives content performance, streamlines operations, and ensures compliance. Learn how GSK, a global leader in biopharma, leveraged Orange Logic’s DAM platform to turn isolated data into actionable insights—shaping smarter content strategies, safeguarding brand integrity, and optimizing investment decisions to maximize the value of their digital collection.
