Abstract:

Join Kathleen Cameron from Google and Misti Vogt from Orange Logic for an insightful session on effective digital rights management (DRM) strategies tailored for the modern enterprise. Kathleen will share Google’s journey in establishing a robust DRM governance framework, ensuring complex creative assets—such as high-stakes video content with multiple rights holders—are managed securely and efficiently. Learn how Google leverages Orange Logic’s DAM platform to automate rights approvals, monitor usage, and avoid costly rights violations.

This tactical webinar will cover:

• Key steps to develop a digital rights governance plan
• Practical examples of rights tracking and approval workflows
• Essential DRM tools and templates, including exclusive resources to help you get started
• Insights into the ROI and cost savings achieved through DRM implementation