Abstract:

When global biopharma leader GSK first set out to implement a Digital Asset Management (DAM) system, their primary goal was simple—create a centralized, searchable library for all their assets. But the true value of the DAM soon exceeded expectations.

Beyond streamlining asset discovery, GSK's DAM transformed into a powerful tool for optimizing creative decisions. By analyzing data within the system, the team uncovered critical insights into what content resonated most with both designers and their target market. This enabled GSK to make strategic decisions on whether to produce content in-house or collaborate with external agencies, ultimately driving both efficiency and creativity.

Anna Morrison of GSK shares key insights provided by their DAM, along with the significant cost savings and workflow efficiencies achieved as a result.