Orange Logic
On-Demand Webinar

GSK's Journey to Data-Driven Decisions

The Power of DAM Implementation

 

GSK logo-1-1-1

Watch how GSK's DAM system streamlined asset discovery and provided insights to optimize creative decisions, leading to cost savings, improved workflows, and better content strategies.

Abstract:

When GSK implemented a DAM system, they aimed to create a centralized, searchable asset library—but the impact went far beyond that. Their DAM became a powerful tool for optimizing creative decisions, revealing insights into content performance and guiding strategic choices on in-house production vs. agency collaboration. In this session, Anna Morrison of GSK shares key takeaways on the cost savings, efficiency gains, and data-driven decisions enabled by their DAM.

Presenters

Anna Morrison

Global Brand Manager
GSK

Garrett Sayre

Account Executive 
Orange Logic

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