Abstract:

In the competitive landscape of retail and consumer packaged goods (CPG), swiftly moving products from ideation to market is more than a logistic challenge - it’s a strategic imperative. This process requires a deeply integrated approach across all stages of product development and marketing.

This webinar will cover the comprehensive lifecycle of products and demonstrate how integrating DAM with Product Lifecycle Management not only mitigates the risks of production errors and slow market entry but also leverages data to boost operational efficiency and strategic marketing.

Join Tom Sloan from ICP and Garrett Sayre from Orange Logic for this ICP Content Conversations webinar as they explore:

• Integrating DAM with Product Lifecycle Management: learn how leading organisations streamline operations by connecting DAM to the entire product lifecycle, enhancing content visibility and use.
• Success stories: gain insights from real-world examples that highlight the impact of integrated strategies on product marketing and management.
• Best practices for Retail and CPG: Discover strategies for leveraging product usage data and managing digital assets to drive successful marketing campaigns.
• Practical steps for Integration: Uncover actionable insights to start integrating your product data and marketing content effectively to achieve operational excellence.