Own your brand, and the market, with the Orange DAM platform

Unify Product & Marketing Operations

Eliminate silos by integrating Product Information Management (PIM) with your DAM platform:

• Centralized product detail views: see all relevant data in one place
• Seamless PIM integration: sync product information with digital assets effortlessly
• Automated asset associations: link product images, copy, and metadata for streamlined distribution
• With a unified system, teams can efficiently create, manage, and syndicate product content across all channels.

Protect & Control Brand Assets

Safeguard your brand identity with built-in compliance and security tools:

• Enforce Brand Guidelines: create a single source of truth for all brand and asset usage policies
• Advanced watermarking: track asset views and prevent unauthorized use
• Rights management enforcement: ensure compliance before downloads occur
• AI-powered web monitoring—detect unauthorized brand usage across the internet

Your assets stay secure while your brand remains consistent everywhere.

The DAM Built for CPG Brands

Create a single source of truth for all product-related assets, from images and packaging files to marketing materials and product data. Ensure data and images are always up to date and easily accessible for seamless collaboration.

• Centralized Tiered Storage: Organize and store all product assets in one place for effortless retrieval and use.
  • Active Product Storage – Keep frequently used product assets readily available for marketing, sales, and e-commerce needs.
  • Archive Storage – Maintain a structured repository for legacy assets, expired products, and seasonal materials, ensuring they remain accessible when needed while optimizing storage costs.
• Version Control & Security – Ensure teams always use the latest, approved assets, reducing campaign errors and outdated materials from being used.
• Effortless Sharing – Easily distribute assets to internal teams, retailers, and distributors through secure, branded portals.

No more scattered files or outdated assets—your DAM ensures consistency, accuracy, and efficiency across all channels.

Eliminate Packaging and Compliance Risks

Ensure every team has instant access to the latest approved assets to avoid using outdated or incorrect packaging, avoiding costly recalls, possible compliance violations, and damage to your brand. 

• Automate version tracking to maintain regulatory compliance.
• Streamline approval workflows for legal and marketing reviews.
• Control asset distribution to prevent unauthorized or outdated usage.

Ensure the Right Assets for Every SKU and Retailer

Help your teams, partners, and retailers quickly find the right assets from thousands of product variations. Ensures every SKU is organized, up to date, and easy to access, no matter the market or retailer.

• Dynamic Organization: Organize assets by SKU, region, and/or retailer-specific requirements for effortless search and retrieval.
• Seamless Data Integration: Merge product and SKU data by integrating with PIMs and other data sources to maintain accuracy and consistency.
• Comprehensive Product Views: Gain a single, holistic view of a product and all related variations—colors, styles, packaging versions—ensuring teams always have the full picture.
• Accurate Localization: Ensure correct multi-language packaging and marketing content with built-in localization tools.
• Effortless Distribution: Deliver assets seamlessly through retailer integrations and branded portals, ensuring fast, error-free distribution.

Eliminate manual updates, reduce errors, and perfectly align all product information and digital assets in a single, easy-to-access DAM system.

Accelerate Workflows and Speed to Market

Eliminate disjointed systems that slow down approvals and delay product launches. Automate workflows, enable faster asset approvals for all asset types with real-time collaboration, and improve distribution speed by eliminating silos.

• Customizable approval workflows for marketing, product, and legal teams
• Automated notifications and asset status tracking
• Cloud-based access for instant collaboration across teams and regions
  
  

Centralize, Collaborate & Scale with Ease

Help your teams, partners, and retailers quickly find the right assets from thousands of product variations. Ensures every SKU is organized, up to date, and easy to access, no matter the market or retailer.

• Dynamic Organization: Organize assets by SKU, region, and/or retailer-specific requirements for effortless search and retrieval.
• Seamless Data Integration: Merge product and SKU data by integrating with PIMs and other data sources to maintain accuracy and consistency.
• Comprehensive Product Views: Gain a single, holistic view of a product and all related variations—colors, styles, packaging versions—ensuring teams always have the full picture.
• Accurate Localization: Ensure correct multi-language packaging and marketing content with built-in localization tools.
• Effortless Distribution: Deliver assets seamlessly through retailer integrations and branded portals, ensuring fast, error-free distribution.

Eliminate manual updates, reduce errors, and perfectly align all product information and digital assets in a single, easy-to-access DAM system.

Unify Product & Marketing Operations

Break down silos between product information and digital assets to ensure accuracy, consistency, and efficiency across all channels.

• Sync PIM & DAM systems to seamlessly connect product data with digital assets for automated content distribution.
• Automate content syndication to push real-time updates to retailers, distributors, and e-commerce platforms.
• Maintain consistency by centralizing product details and marketing assets in one place for easy access and updates.

Scale Content Production & Distribution

Accelerate creative workflows and ensure retail-ready content is delivered at scale and on time.

• Generate AI-powered creative templates to quickly produce retailer-specific or hyper-localized campaigns.
• Automate approval workflows to speed up production cycles and reduce time-to-market.
• Format and distribute assets instantly for seamless omnichannel delivery.
• Manage talent & rights usage with AI-driven tracking and digital rights enforcement.
  
  

Protect & Control Brand Assets

Safeguard brand integrity while providing seamless, controlled access to assets.

• Enforce brand guidelines through Orange Portals to maintain consistency across all content.
• Prevent unauthorized use with advanced watermarking and trackable asset views.
• Monitor and remove unauthorized content with AI-powered web scanning.
• Ensure compliance by enforcing digital rights before assets are downloaded.