Abstract:

Scaling marketing operations comes with constant change—new AI capabilities, expanding creative toolsets, evolving rights management, and deeper integrations. Without the right systems in place, teams risk inefficiencies, lost assets, and slower execution. So, how do you keep up?

Kristy Ramsammy, Digital Asset Management & Tools Operations Lead at Airbnb, will share real-world insights on integrating DAM within an existing tech stack to scale go-to-market efforts while ensuring the system remains flexible for future technologies, whether planned or yet to emerge.

You'll get expert guidance on how to:

• Eliminate manual work – Automate approvals, version control, asset distribution, and compliance tracking to save time and reduce risk.
• Find and use assets faster – Leverage AI-driven tagging and metadata to improve searchability, streamline workflows, and integrate seamlessly with existing tools.
• Scale with confidence – Ensure your DAM supports growing asset volumes, integrates with creative tools, and adapts to evolving security needs.