Introducing Orange Templates in Cortex, the modern digital asset management solution from Orange Logic. Simplify and streamline brand management with customizable templates that can be created, personalized, and even distributed from directly within one centralized platform.
Picture this: you’re a designer for a major brand. You’ve got a brochure that’s been vetted and is all ready to go. But local branches want a customized version of it, with local staff names and branch addresses on them. You’ve got a couple of options:
- Let the local branches create their own brochures - and lose the ability to control the quality of the end product
- Create multiple versions of the brochure, slightly adjusted for each individual branch (not a very reasonable solution with thousands of branches needing collateral for every change in marketing)
- Use our new Orange Templates add-on and let branches fill in the blanks on your brochure, without letting them change the overall design
Templating software you can access from your DAM
Orange Templates lets you turn your own designs into customizable templates that anyone can adapt to their needs — even if they have no design experience. Let users create custom versions of ads, leaflets, and brochures without adding to your creative or legal teams’ workloads.
Here’s how it works:
1. Create a template from your design
- Use Adobe InDesign software to craft your templates
- Select parts of the template users can customize, like an agent’s headshot or a local branch address.
- Combine related templates together to create customizable marketing campaigns
2. Users personalize your content
- Detailed Permissions make sure users only see the templates that matter to them.
- Users can search for the designs they need
- Customizable fields let users make the template their own, while still keeping your design in place. They never need to use Adobe InDesign software or have any design know-how
- Admins can approve changes or suggest revisions before design templates are finalized
3. Distribute collateral across your channels
- Allow users to download or share their fully customized documents.
- Set templates to automatically display the latest version of design assets.
- Choose expiration dates for your templates to ensure they keep up with your current campaigns.
To learn more about Orange Logic's templating software for your digital asset management system, talk to one of our experts or request a demo today.
